Whomi Website

MIE 419: Entrepreneurship Practicum

Semester-Long Apprenticeship with Company Partner

During my last Business Entrepreneurship course at NC State, our primary focus was working with our designated company partner, John Gordon, Founder and CEO of Whomi.

As the Whomi website team, we were tasked with reviewing, analyzing, and adjusting the Whomi website to fit new expectations of what a website should look like. John emphasized that our main goal was conversion: creating a landing page that makes viewers want to click the ‘sign up’ button.

Our project was then split into four separate parts/deliverables:

1. Review the Whomi website and identify style and layout pain points

2. Develop a recommended visual design and style language

3. Identify reference websites that we believe would address any layout issues

4. Recommend an approach to A/B testing